The Art of Recovery

The Art of Recovery

Finding our feet, stretching our legs, and dusting down our face-to-face social skills have coincided with the gradual lifting of restrictions within the UK, as we’ve collectively battled with the COVID-19 pandemic. Most of us have stories to tell of how we lived through the past 18 months and faced the frustrations, dealt with loss, … Continue reading

What Do People Want From Me?

What Do People Want From Me?

Here is a question which no doubt you have asked yourself many times, and I found myself doing so today. In this instance thinking about what I share through social channels and how I best support and leverage that to mutual benefit. When posting something online you carefully consider what might be deemed useful, augment … Continue reading

Our Purpose as Marketers

Our Purpose as Marketers

I recently commented on an editorial piece in a marketing publication that opined the rise of ‘purpose’ among well-meaning brands stating that it eclipsed the true reason for marketing, which according to the author (Professor Mark Ritson) was to make money and profit, period! That’s what excited him when he pushed for new consultancy work … Continue reading

The Impact of Digital on Publishing

The Impact of Digital on Publishing

21 years on, how has digital publishing transformed our lives? I am sure every one of us has a story to tell about how digitally published content has affected our lives – be it downloading a recipe, writing a blog, or reading something that’s moved us on our laptop or mobile device. Two events have … Continue reading