The climate change debate, raising awareness of plastic use polluting our oceans and waterways, and the redesigning of our roads and urban spaces to accommodate growing numbers of electric vehicles and cycles, no doubt has impacted on many of our daily lives in one way or another. But although the aspiration and intentions to ‘clean … Continue reading
Recently, LinkedIn recognised my ’10 years anniversary’ of working in my current role. First of all, thank you to those who have responded to the LinkedIn prompt. As we probably all appreciate, this quirk of LinkedIn may not actually mean very much, but as a device to reach out, say “Hello”, or remind everyone else … Continue reading
Here is a question which no doubt you have asked yourself many times, and I found myself doing so today. In this instance thinking about what I share through social channels and how I best support and leverage that to mutual benefit. When posting something online you carefully consider what might be deemed useful, augment … Continue reading
I recently commented on an editorial piece in a marketing publication that opined the rise of ‘purpose’ among well-meaning brands stating that it eclipsed the true reason for marketing, which according to the author (Professor Mark Ritson) was to make money and profit, period! That’s what excited him when he pushed for new consultancy work … Continue reading
Interviewed in 2015 with Westminster Business School, University of Westminster as part of an industry research panel assessing the impact of digital on the fashion sector. From your experience, did you notice a change in fashion consumer’s behaviour in the past 5 years? If yes, can you tell me the top 3 changes? Yes! Firstly, consumers … Continue reading
21 years on, how has digital publishing transformed our lives? I am sure every one of us has a story to tell about how digitally published content has affected our lives – be it downloading a recipe, writing a blog, or reading something that’s moved us on our laptop or mobile device. Two events have … Continue reading
How has ‘customer experience’ changed? The ‘customer experience’ has transformed significantly over the past 100 years. Up to that point, the buying and selling of products and services primarily involved face-to-face contact between vendor and purchaser, be it in a store, a market, or stood next to a delivery cart selling door-to-door. The experience centred … Continue reading
“Close the door!” you feel yourself shouting at some unsuspecting person. It happens again, that moment when you’re sat in a cafe, bar, or restaurant while someone absorbed in their own world or a conversation with another breezes through, and oblivious of everyone else leaves the door open, the door that leads outside, that lets the wind … Continue reading
After the eventful London Collections Men in June, many of the UK’s menswear designers are hopping on planes to reach out to buyers, fashion commentators, style leaders and the elusive customers in Europe and around the world. Recognition of the quality of tailoring, its creativity, and innate ‘Britishness’ defines the positioning of the UK menswear … Continue reading
In May 2010 I participated in the Chartered Institute of Marketing’s ‘Marketing Excellence for Small Businesses’ series, presenting the impact of social media, and how small businesses could now develop their brands to compete successfully in the global marketplace. People were becoming aware of Facebook, heard of MySpace, thought of LinkedIn as an online address … Continue reading
