Protected: “Suffolk! Now What Do I Do?” Part 2
Protected: “Suffolk! Now What Do I Do?” Part 1
How Digital is Changing Consumer Expectations of the Fashion Industry
Interviewed in 2015 with Westminster Business School, University of Westminster as part of an industry research panel assessing the impact of digital on the fashion sector. From your experience, did you notice a change in fashion consumer’s behaviour in the past 5 years? If yes, can you tell me the top 3 changes? Yes! Firstly, consumers … Continue reading
The Impact of Digital on Publishing
21 years on, how has digital publishing transformed our lives? I am sure every one of us has a story to tell about how digitally published content has affected our lives – be it downloading a recipe, writing a blog, or reading something that’s moved us on our laptop or mobile device. Two events have … Continue reading
How To Get Your Customer Experience Right – Part 2
How has ‘customer experience’ changed? The ‘customer experience’ has transformed significantly over the past 100 years. Up to that point, the buying and selling of products and services primarily involved face-to-face contact between vendor and purchaser, be it in a store, a market, or stood next to a delivery cart selling door-to-door. The experience centred … Continue reading
How To Get Your Customer Experience Right – Part 1
“Close the door!” you feel yourself shouting at some unsuspecting person. It happens again, that moment when you’re sat in a cafe, bar, or restaurant while someone absorbed in their own world or a conversation with another breezes through, and oblivious of everyone else leaves the door open, the door that leads outside, that lets the wind … Continue reading
Introducing A Fashion Brand
After the eventful London Collections Men in June, many of the UK’s menswear designers are hopping on planes to reach out to buyers, fashion commentators, style leaders and the elusive customers in Europe and around the world. Recognition of the quality of tailoring, its creativity, and innate ‘Britishness’ defines the positioning of the UK menswear … Continue reading
3 Years On – The Growing Importance of Social in Branding a Business
In May 2010 I participated in the Chartered Institute of Marketing’s ‘Marketing Excellence for Small Businesses’ series, presenting the impact of social media, and how small businesses could now develop their brands to compete successfully in the global marketplace. People were becoming aware of Facebook, heard of MySpace, thought of LinkedIn as an online address … Continue reading
“Would You Like To Invest In My Business?”
Is this a question you’re about to ask someone? Or planning to ask a potential investor very soon? A recent request from a friend seeking advice on how to secure resources and raise funds, so they could kick start their enterprise, ended up with me writing down a few guidelines and sharing some useful advice … Continue reading
