The growing appreciation that our ‘built environments’ embrace a more sustainable role in our communities, is beginning to focus the minds of those constructing buildings, homes, and transport infrastructure. No longer is the life, durability and functionality of the building enough. The impacts on the physical, social, economic and natural environments need to be considered … Continue reading
Is ‘Sustainability’ Starting to Bite?
Time to sharpen your claws, toughen your skin, and amp up your diplomatic and collaborative skills ‘to eleven’ if you’re embarking on a journey to sustainably reconfigure your organisation, its offering, and how it thinks, breathes and behaves. How should we handle the inevitable bite-back when the introduction of sustainability begins to rattle cages? In … Continue reading
The Art of Recovery
Finding our feet, stretching our legs, and dusting down our face-to-face social skills have coincided with the gradual lifting of restrictions within the UK, as we’ve collectively battled with the COVID-19 pandemic. Most of us have stories to tell of how we lived through the past 18 months and faced the frustrations, dealt with loss, … Continue reading
Role of Sustainability Post-COVID 19 and the ‘Global Reset’ in 2021.
Most of us have taken time over the past six months to stop and think hard about our lives – our priorities, how we live, work, and interact with others. It has been a seminal moment and not always comfortable as individuals, couples and families have been confined within their homes over ‘lockdown’, and equally … Continue reading
May the Fourth – The Day I Started Work
Today – 4th May is my ‘Started Work Day’ anniversary. I always remember it, my first day at work in a proper full-time job. I arrived dressed in a 3-piece navy pinstriped Austin Reed suit, grey shirt and red tie (no photo – see below). All set to work in an insurance office in the … Continue reading
Eating and Shopping Smart to Survive Corona Virus Lockdown
Seeing how the impact of the spread of the Covid-19 Corona virus pandemic has emptied our supermarket shelves, and temporarily changed how we need to shop and feed ourselves and our families, here are a few suggestions to help; ease anxiety, eat on a tighter budget, deal with preparing all meals at home, buy enough … Continue reading
How Do You Get People to Embrace ‘Sustainability’?
The climate change debate, raising awareness of plastic use polluting our oceans and waterways, and the redesigning of our roads and urban spaces to accommodate growing numbers of electric vehicles and cycles, no doubt has impacted on many of our daily lives in one way or another. But although the aspiration and intentions to ‘clean … Continue reading
Time To Gear Up and Celebrate Our 60 Year Careers
Recently, LinkedIn recognised my ’10 years anniversary’ of working in my current role. First of all, thank you to those who have responded to the LinkedIn prompt. As we probably all appreciate, this quirk of LinkedIn may not actually mean very much, but as a device to reach out, say “Hello”, or remind everyone else … Continue reading
What Do People Want From Me?
Here is a question which no doubt you have asked yourself many times, and I found myself doing so today. In this instance thinking about what I share through social channels and how I best support and leverage that to mutual benefit. When posting something online you carefully consider what might be deemed useful, augment … Continue reading
Our Purpose as Marketers
I recently commented on an editorial piece in a marketing publication that opined the rise of ‘purpose’ among well-meaning brands stating that it eclipsed the true reason for marketing, which according to the author (Professor Mark Ritson) was to make money and profit, period! That’s what excited him when he pushed for new consultancy work … Continue reading