Most of us have taken time over the past six months to stop and think hard about our lives – our priorities, how we live, work, and interact with others. It has been a seminal moment and not always comfortable as individuals, couples and families have been confined within their homes over ‘lockdown’, and equally … Continue reading
May the Fourth – The Day I Started Work
Today – 4th May is my ‘Started Work Day’ anniversary. I always remember it, my first day at work in a proper full-time job. I arrived dressed in a 3-piece navy pinstriped Austin Reed suit, grey shirt and red tie (no photo – see below). All set to work in an insurance office in the … Continue reading
Eating and Shopping Smart to Survive Corona Virus Lockdown
Seeing how the impact of the spread of the Covid-19 Corona virus pandemic has emptied our supermarket shelves, and temporarily changed how we need to shop and feed ourselves and our families, here are a few suggestions to help; ease anxiety, eat on a tighter budget, deal with preparing all meals at home, buy enough … Continue reading
How Do You Get People to Embrace ‘Sustainability’?
The climate change debate, raising awareness of plastic use polluting our oceans and waterways, and the redesigning of our roads and urban spaces to accommodate growing numbers of electric vehicles and cycles, no doubt has impacted on many of our daily lives in one way or another. But although the aspiration and intentions to ‘clean … Continue reading
Time To Gear Up and Celebrate Our 60 Year Careers
Recently, LinkedIn recognised my ’10 years anniversary’ of working in my current role. First of all, thank you to those who have responded to the LinkedIn prompt. As we probably all appreciate, this quirk of LinkedIn may not actually mean very much, but as a device to reach out, say “Hello”, or remind everyone else … Continue reading
What Do People Want From Me?
Here is a question which no doubt you have asked yourself many times, and I found myself doing so today. In this instance thinking about what I share through social channels and how I best support and leverage that to mutual benefit. When posting something online you carefully consider what might be deemed useful, augment … Continue reading
Our Purpose as Marketers
I recently commented on an editorial piece in a marketing publication that opined the rise of ‘purpose’ among well-meaning brands stating that it eclipsed the true reason for marketing, which according to the author (Professor Mark Ritson) was to make money and profit, period! That’s what excited him when he pushed for new consultancy work … Continue reading
How Digital is Changing Consumer Expectations of the Fashion Industry
Interviewed in 2015 with Westminster Business School, University of Westminster as part of an industry research panel assessing the impact of digital on the fashion sector. From your experience, did you notice a change in fashion consumer’s behaviour in the past 5 years? If yes, can you tell me the top 3 changes? Yes! Firstly, consumers … Continue reading
The Impact of Digital on Publishing
21 years on, how has digital publishing transformed our lives? I am sure every one of us has a story to tell about how digitally published content has affected our lives – be it downloading a recipe, writing a blog, or reading something that’s moved us on our laptop or mobile device. Two events have … Continue reading
How To Get Your Customer Experience Right – Part 2
How has ‘customer experience’ changed? The ‘customer experience’ has transformed significantly over the past 100 years. Up to that point, the buying and selling of products and services primarily involved face-to-face contact between vendor and purchaser, be it in a store, a market, or stood next to a delivery cart selling door-to-door. The experience centred … Continue reading