Tagged with fashion labels

How Digital is Changing Consumer Expectations of the Fashion Industry

How Digital is Changing Consumer Expectations of the Fashion Industry

Interviewed in 2015 with Westminster Business School, University of Westminster as part of an industry research panel assessing the impact of digital on the fashion sector. From your experience, did you notice a change in fashion consumer’s behaviour in the past 5 years? If yes, can you tell me the top 3 changes? Yes! Firstly, consumers … Continue reading

Introducing A Fashion Brand

Introducing A Fashion Brand

After the eventful London Collections Men in June, many of the UK’s menswear designers are hopping on planes to reach out to buyers, fashion commentators, style leaders and the elusive customers in Europe and around the world. Recognition of the quality of tailoring, its creativity, and innate ‘Britishness’ defines the positioning of the UK menswear … Continue reading

A Dedicated Londoner of Fashion

A Dedicated Londoner of Fashion

“Now then, men’s fashion is a growing industry with menswear sales growing globally by 9% over the past year. Now not a lot of people know that!” as a Michael Caine impressionist might say. So does this ‘blow the doors off?’ And does it mean men around the world are becoming more stylish, are embracing distinctive designs, … Continue reading