Tagged with #markbatchelor

Is ‘Sustainability’ Starting to Bite?

Is ‘Sustainability’ Starting to Bite?

Time to sharpen your claws, toughen your skin, and amp up your diplomatic and collaborative skills ‘to eleven’ if you’re embarking on a journey to sustainably reconfigure your organisation, its offering, and how it thinks, breathes and behaves. How should we handle the inevitable bite-back when the introduction of sustainability begins to rattle cages? In … Continue reading

What’s The Next Step For Marketing, Business, & All That?  (Part 2 of 6)

What’s The Next Step For Marketing, Business, & All That? (Part 2 of 6)

5. Market maturity, marketing gets sophisticated and personal – Market saturation with excess product available required manufacturers to refine manufacturing output to meet specific needs of their markets, and maintain profitability through aiming precisely priced propositions at key customer groups while leveraging additional income streams through low cost, complementary services with a perceived high value. … Continue reading

So Where Is Social Media Heading?

So Where Is Social Media Heading?

I couldn’t possibly capture the variety of talks and subjects covered within Social Media Week, however, I can confirm that in London there was a fabulous response and show of interest in the 180 events that took place over the week. The events I attended drew people in their hundreds and were full to capacity. Many … Continue reading