How has ‘customer experience’ changed? The ‘customer experience’ has transformed significantly over the past 100 years. Up to that point, the buying and selling of products and services primarily involved face-to-face contact between vendor and purchaser, be it in a store, a market, or stood next to a delivery cart selling door-to-door. The experience centred … Continue reading
“Close the door!” you feel yourself shouting at some unsuspecting person. It happens again, that moment when you’re sat in a cafe, bar, or restaurant while someone absorbed in their own world or a conversation with another breezes through, and oblivious of everyone else leaves the door open, the door that leads outside, that lets the wind … Continue reading
After the eventful London Collections Men in June, many of the UK’s menswear designers are hopping on planes to reach out to buyers, fashion commentators, style leaders and the elusive customers in Europe and around the world. Recognition of the quality of tailoring, its creativity, and innate ‘Britishness’ defines the positioning of the UK menswear … Continue reading
3. Reputation – the ‘jury is still out’ on the extent social media plays in managing reputation. Depending on the type of business, or sector a business operates in the uptake of social media varies considerably, although stepping into 2012 financial year, many organisations have begun to investigate what social media can contribute given the … Continue reading
WHERE WE’RE AT IN 2012. Social media gives everyone a voice … but so what? The driving ethos of social media is ‘every individual has a voice, and can share it with the world’– in effect it’s taking the ‘one-to-one’ relationship up a notch to a ‘one-to-one-to-many’ dynamic where an individual has ‘networked personal contact’, and … Continue reading
