Tagged with business

Introducing A Fashion Brand

Introducing A Fashion Brand

After the eventful London Collections Men in June, many of the UK’s menswear designers are hopping on planes to reach out to buyers, fashion commentators, style leaders and the elusive customers in Europe and around the world. Recognition of the quality of tailoring, its creativity, and innate ‘Britishness’ defines the positioning of the UK menswear … Continue reading

A Dedicated Londoner of Fashion

A Dedicated Londoner of Fashion

“Now then, men’s fashion is a growing industry with menswear sales growing globally by 9% over the past year. Now not a lot of people know that!” as a Michael Caine impressionist might say. So does this ‘blow the doors off?’ And does it mean men around the world are becoming more stylish, are embracing distinctive designs, … Continue reading

What’s The Next Step For Marketing, Business, & All That?  (Part 2 of 6)

What’s The Next Step For Marketing, Business, & All That? (Part 2 of 6)

5. Market maturity, marketing gets sophisticated and personal – Market saturation with excess product available required manufacturers to refine manufacturing output to meet specific needs of their markets, and maintain profitability through aiming precisely priced propositions at key customer groups while leveraging additional income streams through low cost, complementary services with a perceived high value. … Continue reading

Stepping Into Social Media Week 13th-17th February 2012

This week is Social Media Week, an initiative being celebrated worldwide with a whole host of events happening from San Francisco to Hong Kong. This occurs twice a year, and in February London participates, hosting up to nearly 150 events organised by marketing agencies, social media specialists, event companies, and interested parties. Increasingly sponsored by … Continue reading