Are we at a similar stage to 1780? – Have we just completed a cycle of 230 years? Back in the late 1700’s the shoots of the Industrial Revolution began to appear. Factories started to emerge and dot the landscape, and the whole fabric of society started to change significantly in a way that shaped our … Continue reading
3. Reputation – the ‘jury is still out’ on the extent social media plays in managing reputation. Depending on the type of business, or sector a business operates in the uptake of social media varies considerably, although stepping into 2012 financial year, many organisations have begun to investigate what social media can contribute given the … Continue reading
WHERE WE’RE AT IN 2012. Social media gives everyone a voice … but so what? The driving ethos of social media is ‘every individual has a voice, and can share it with the world’– in effect it’s taking the ‘one-to-one’ relationship up a notch to a ‘one-to-one-to-many’ dynamic where an individual has ‘networked personal contact’, and … Continue reading
5. Market maturity, marketing gets sophisticated and personal – Market saturation with excess product available required manufacturers to refine manufacturing output to meet specific needs of their markets, and maintain profitability through aiming precisely priced propositions at key customer groups while leveraging additional income streams through low cost, complementary services with a perceived high value. … Continue reading
Many people I meet feel we’re at a significant juncture. Economic fragility in the developed world, the astonishing growth of the emerging economies in Asia and South America, and the redefining of roles different industries perform in shaping our economies and livelihoods, all represent an underlying seismic shift. But where is this shift taking us? … Continue reading
