Most of us have taken time over the past six months to stop and think hard about our lives – our priorities, how we live, work, and interact with others. It has been a seminal moment and not always comfortable as individuals, couples and families have been confined within their homes over ‘lockdown’, and equally … Continue reading
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How To Get Your Customer Experience Right – Part 2
How has ‘customer experience’ changed? The ‘customer experience’ has transformed significantly over the past 100 years. Up to that point, the buying and selling of products and services primarily involved face-to-face contact between vendor and purchaser, be it in a store, a market, or stood next to a delivery cart selling door-to-door. The experience centred … Continue reading
How To Get Your Customer Experience Right – Part 1
“Close the door!” you feel yourself shouting at some unsuspecting person. It happens again, that moment when you’re sat in a cafe, bar, or restaurant while someone absorbed in their own world or a conversation with another breezes through, and oblivious of everyone else leaves the door open, the door that leads outside, that lets the wind … Continue reading