Tagged with #marketing

Our Purpose as Marketers

Our Purpose as Marketers

I recently commented on an editorial piece in a marketing publication that opined the rise of ‘purpose’ among well-meaning brands stating that it eclipsed the true reason for marketing, which according to the author (Professor Mark Ritson) was to make money and profit, period! That’s what excited him when he pushed for new consultancy work … Continue reading

Introducing A Fashion Brand

Introducing A Fashion Brand

After the eventful London Collections Men in June, many of the UK’s menswear designers are hopping on planes to reach out to buyers, fashion commentators, style leaders and the elusive customers in Europe and around the world. Recognition of the quality of tailoring, its creativity, and innate ‘Britishness’ defines the positioning of the UK menswear … Continue reading

What’s The Next Step For Marketing, Business, & All That?  (Part 2 of 6)

What’s The Next Step For Marketing, Business, & All That? (Part 2 of 6)

5. Market maturity, marketing gets sophisticated and personal – Market saturation with excess product available required manufacturers to refine manufacturing output to meet specific needs of their markets, and maintain profitability through aiming precisely priced propositions at key customer groups while leveraging additional income streams through low cost, complementary services with a perceived high value. … Continue reading