Here is a question which no doubt you have asked yourself many times, and I found myself doing so today. In this instance thinking about what I share through social channels and how I best support and leverage that to mutual benefit. When posting something online you carefully consider what might be deemed useful, augment … Continue reading
Interviewed in 2015 with Westminster Business School, University of Westminster as part of an industry research panel assessing the impact of digital on the fashion sector. From your experience, did you notice a change in fashion consumer’s behaviour in the past 5 years? If yes, can you tell me the top 3 changes? Yes! Firstly, consumers … Continue reading
21 years on, how has digital publishing transformed our lives? I am sure every one of us has a story to tell about how digitally published content has affected our lives – be it downloading a recipe, writing a blog, or reading something that’s moved us on our laptop or mobile device. Two events have … Continue reading
How has ‘customer experience’ changed? The ‘customer experience’ has transformed significantly over the past 100 years. Up to that point, the buying and selling of products and services primarily involved face-to-face contact between vendor and purchaser, be it in a store, a market, or stood next to a delivery cart selling door-to-door. The experience centred … Continue reading
“Close the door!” you feel yourself shouting at some unsuspecting person. It happens again, that moment when you’re sat in a cafe, bar, or restaurant while someone absorbed in their own world or a conversation with another breezes through, and oblivious of everyone else leaves the door open, the door that leads outside, that lets the wind … Continue reading
After the eventful London Collections Men in June, many of the UK’s menswear designers are hopping on planes to reach out to buyers, fashion commentators, style leaders and the elusive customers in Europe and around the world. Recognition of the quality of tailoring, its creativity, and innate ‘Britishness’ defines the positioning of the UK menswear … Continue reading
Opportunities for small businesses – It was apparent a few years ago when ‘social media’ began to excite the entrepreneur community and small business owners. Immediately, the potential for taking the prime promotional mechanism of the start-up and small business world – ‘word-of mouth’ – and amplifying its reach was recognised. The opportunity lay in … Continue reading
Are we at a similar stage to 1780? – Have we just completed a cycle of 230 years? Back in the late 1700’s the shoots of the Industrial Revolution began to appear. Factories started to emerge and dot the landscape, and the whole fabric of society started to change significantly in a way that shaped our … Continue reading
3. Reputation – the ‘jury is still out’ on the extent social media plays in managing reputation. Depending on the type of business, or sector a business operates in the uptake of social media varies considerably, although stepping into 2012 financial year, many organisations have begun to investigate what social media can contribute given the … Continue reading
WHERE WE’RE AT IN 2012. Social media gives everyone a voice … but so what? The driving ethos of social media is ‘every individual has a voice, and can share it with the world’– in effect it’s taking the ‘one-to-one’ relationship up a notch to a ‘one-to-one-to-many’ dynamic where an individual has ‘networked personal contact’, and … Continue reading
