Over the weekend, social media platform ‘X’ (formerly known as Twitter) reminded me that I joined and created my profile on there 15 years ago. It prompted me to ponder and run through the impact Twitter has had on my work life and the wider ripples it’s caused within society and the media landscape. Twitter/X … Continue reading
Opportunities for small businesses – It was apparent a few years ago when ‘social media’ began to excite the entrepreneur community and small business owners. Immediately, the potential for taking the prime promotional mechanism of the start-up and small business world – ‘word-of mouth’ – and amplifying its reach was recognised. The opportunity lay in … Continue reading
Are we at a similar stage to 1780? – Have we just completed a cycle of 230 years? Back in the late 1700’s the shoots of the Industrial Revolution began to appear. Factories started to emerge and dot the landscape, and the whole fabric of society started to change significantly in a way that shaped our … Continue reading
3. Reputation – the ‘jury is still out’ on the extent social media plays in managing reputation. Depending on the type of business, or sector a business operates in the uptake of social media varies considerably, although stepping into 2012 financial year, many organisations have begun to investigate what social media can contribute given the … Continue reading
I couldn’t possibly capture the variety of talks and subjects covered within Social Media Week, however, I can confirm that in London there was a fabulous response and show of interest in the 180 events that took place over the week. The events I attended drew people in their hundreds and were full to capacity. Many … Continue reading
Mark Batchelor 