WHERE WE’RE AT IN 2012. Social media gives everyone a voice … but so what? The driving ethos of social media is ‘every individual has a voice, and can share it with the world’– in effect it’s taking the ‘one-to-one’ relationship up a notch to a ‘one-to-one-to-many’ dynamic where an individual has ‘networked personal contact’, and … Continue reading
5. Market maturity, marketing gets sophisticated and personal – Market saturation with excess product available required manufacturers to refine manufacturing output to meet specific needs of their markets, and maintain profitability through aiming precisely priced propositions at key customer groups while leveraging additional income streams through low cost, complementary services with a perceived high value. … Continue reading
Many people I meet feel we’re at a significant juncture. Economic fragility in the developed world, the astonishing growth of the emerging economies in Asia and South America, and the redefining of roles different industries perform in shaping our economies and livelihoods, all represent an underlying seismic shift. But where is this shift taking us? … Continue reading
This week is Social Media Week, an initiative being celebrated worldwide with a whole host of events happening from San Francisco to Hong Kong. This occurs twice a year, and in February London participates, hosting up to nearly 150 events organised by marketing agencies, social media specialists, event companies, and interested parties. Increasingly sponsored by … Continue reading
At last! Yes, I know I should have sorted this out a long time ago, but now I have a blog! So, welcome to my Blog! So Why The Blog? It’s at times like this when I pause to consider not only what the purpose of this blog should be, but how it fits with all my other … Continue reading
Mark Batchelor 