Tagged with social media …

What’s The Next Step For Marketing, Business, & All That? (Part 4 of 6)

3. Reputation – the ‘jury is still out’ on the extent social media plays in managing reputation. Depending on the type of business, or sector a business operates in the uptake of social media varies considerably, although stepping into 2012 financial year, many organisations have begun to investigate what social media can contribute given the … Continue reading →

What’s The Next Step For Marketing, Business, & All That? (Part 3 of 6)

WHERE WE’RE AT IN 2012. Social media gives everyone a voice … but so what? The driving ethos of social media is ‘every individual has a voice, and can share it with the world’– in effect it’s taking the ‘one-to-one’ relationship up a notch to a ‘one-to-one-to-many’ dynamic where an individual has ‘networked personal contact’, and … Continue reading →

So Where Is Social Media Heading?

I couldn’t possibly capture the variety of talks and subjects covered within Social Media Week, however, I can confirm that in London there was a fabulous response and show of interest in the 180 events that took place over the week. The events I attended drew people in their hundreds and were full to capacity. Many … Continue reading →

Stepping Into Social Media Week 13th-17th February 2012

This week is Social Media Week, an initiative being celebrated worldwide with a whole host of events happening from San Francisco to Hong Kong. This occurs twice a year, and in February London participates, hosting up to nearly 150 events organised by marketing agencies, social media specialists, event companies, and interested parties. Increasingly sponsored by … Continue reading →